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      <image:title>Blog - Aenean Leo Ligula</image:title>
      <image:caption>Photo Credit: tiarescott</image:caption>
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      <image:caption>Photo Credit: Webb Zahn</image:caption>
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      <image:title>Blog - Etiam ut Purus Mattis Mauris</image:title>
      <image:caption>View from the Bow</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - The Evolution of Calm Technology: Measuring and Adapting AI UX/UI for Neurodiverse Users. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Dealer Insights</image:title>
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      <image:title>Dealer Insights</image:title>
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      <image:title>Dealer Insights</image:title>
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      <image:title>Dealer Insights</image:title>
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      <image:caption>LIQUIDATION  |  Trends in the market change fast. Dealers need to stock the right mix of inventory to take full advantage of popularity patterns.</image:caption>
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      <image:title>Dealer Insights</image:title>
      <image:caption>FREE FLOORING  |  Dealers have a short window in which to sell units with no finance charges. Knowing when and which inventory is about to leave that window is critical.</image:caption>
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      <image:title>Dealer Insights</image:title>
      <image:caption>SHARING  |  In the future people can update one display using another to share information</image:caption>
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      <image:title>Dealer Insights</image:title>
      <image:caption>MESSAGING  |  Get notifications around what matters to you most in the way you prefer</image:caption>
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      <image:title>Dealer Insights</image:title>
      <image:caption>MARKETING  |  Dealers can evaluate the market potential of an area and what would be the  best communication channel to use based on third party data.</image:caption>
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      <image:title>Dealer Insights</image:title>
      <image:caption>DASHBOARD  |  Carousel provides a quick way to see all your insights at a high level</image:caption>
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      <image:title>Dealer Insights</image:title>
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      <image:title>Dealer Insights</image:title>
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      <image:title>Dealer Insights</image:title>
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      <image:title>Dealer Insights</image:title>
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      <image:title>Dealer Insights</image:title>
      <image:caption>DETAILS  |  We provided different ways to dive into the details</image:caption>
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      <image:title>Dealer Insights</image:title>
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      <image:title>Dealer Insights</image:title>
      <image:caption>AGING  |  The longer a unit goes unsold, the less profitable it becomes. Dealers can evaluate detailed age metrics and compare themselves to peers in their region.</image:caption>
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      <image:title>Dealer Insights</image:title>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>GM ENVOLVE - (SD)</image:caption>
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      <image:caption>GE DEALER INSIGHTS - (UI/UX)</image:caption>
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      <image:caption>ZEBRA - MAPPING THE HOSPITAL ECOSYSTEM - (SD/UX)</image:caption>
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    <lastmod>2024-07-17</lastmod>
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      <image:title>Making Conections</image:title>
      <image:caption>PERSONALITY MAP  |  Who are these people and what drives them?</image:caption>
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      <image:title>Making Conections</image:title>
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      <image:title>Making Conections</image:title>
      <image:caption>PERSONAS  |  The hypothetical archetype for types of actual users, that define the patterns in behaviors, needs and goals of those people.</image:caption>
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      <image:title>Making Conections</image:title>
      <image:caption>RELATIONSHIP MODEL  |  Who do they interact with and how often?</image:caption>
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      <image:title>Making Conections</image:title>
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      <image:title>Making Conections</image:title>
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      <image:title>Market Intelligence</image:title>
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    <lastmod>2024-12-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/1665870797488-R02PB4IBRS7SAKU1BOOE/CA+Readout.jpg</image:loc>
      <image:title>ZEBRA ZSB PRINTER - Walkthrough of our offering</image:title>
      <image:caption>I walked our senior leadership team through our offering to clarify what the service provides to the users, detailing the value proposition into more specific clusters of features.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/1665865555943-LA1IW15S78UBMJP57XB7/replen2.png</image:loc>
      <image:title>ZEBRA ZSB PRINTER - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/1667316619662-C3K9FNQ5CF9GG8KRT5MA/Error-2.gif</image:loc>
      <image:title>ZEBRA ZSB PRINTER - Make it stand out</image:title>
      <image:caption>Error! - process has stopped (Notification message on digital devices will provide guidance on how to resolve current error state)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/1664131129633-AJTWDT07UADJ2WGD6QD1/IMG_7923.JPG</image:loc>
      <image:title>ZEBRA ZSB PRINTER</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/1664131129470-7MK47X9FAWRJJY1S7GIC/IMG_7934.JPG</image:loc>
      <image:title>ZEBRA ZSB PRINTER</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/1664131126579-W3STLQZ4DYEHFG1TGNKB/IMG_1841.JPG</image:loc>
      <image:title>ZEBRA ZSB PRINTER</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/1664131133144-KL8N4QLRGO56PYYLTVFJ/IMG_2677.JPG</image:loc>
      <image:title>ZEBRA ZSB PRINTER</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/1664131138268-20FRI17ULNB1SLNMOSZJ/IMG_7624.JPG</image:loc>
      <image:title>ZEBRA ZSB PRINTER</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/1664131126744-X7K6LLLUCTLROLH3E2OT/IMG_7943.JPG</image:loc>
      <image:title>ZEBRA ZSB PRINTER</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/1664131136595-66QK9GTR3P9MGB3AZ4WP/IMG_7916.JPG</image:loc>
      <image:title>ZEBRA ZSB PRINTER</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/1664131133411-H43VFK9HYUCQ44TSH5IZ/IMG_6873.JPG</image:loc>
      <image:title>ZEBRA ZSB PRINTER</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/1665867513435-6DP5SQSWMCCA1RU80CHL/Mobile+setup+flow+copy.png</image:loc>
      <image:title>ZEBRA ZSB PRINTER - Make it stand out</image:title>
      <image:caption>Out of box Setup scenarios and App setup screen flow.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/1666237568483-EILU9I75J4VYZVQCALMR/IF.png</image:loc>
      <image:title>ZEBRA ZSB PRINTER - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/1665937987807-AUV6GB2OQWKWXHZKPMQF/mapset_Page_3.png</image:loc>
      <image:title>ZEBRA ZSB PRINTER - Make it stand out</image:title>
      <image:caption>Out of box -Setup</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/1665870738287-5DY273BTPK5L51XGQWQB/RI+Advance+concept+review.jpg</image:loc>
      <image:title>ZEBRA ZSB PRINTER - Concept reviews</image:title>
      <image:caption>The team discussed industrial design concepts and how the digital and service experience would integrate with the product.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/1665869935892-PYHDYXU5OMG8F5GJ0J4Y/RedLights.png</image:loc>
      <image:title>ZEBRA ZSB PRINTER - Red LED</image:title>
      <image:caption>RED LED lights</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/1665873300731-M6HIA3MN20G9C19NDEJY/Screen+Shot+2022-10-13+at+10.58.27+AM.png</image:loc>
      <image:title>ZEBRA ZSB PRINTER - Make it stand out</image:title>
      <image:caption>Early prototype to test the conversation structure and usability of our commands</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/1665868070646-R2QWPW3NDZKDFYEAY67A/SMB+NotificationsSMall.png</image:loc>
      <image:title>ZEBRA ZSB PRINTER - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/1665870274259-4EF47PCETMBV5KWYG6LQ/BlueLights.png</image:loc>
      <image:title>ZEBRA ZSB PRINTER - Blue LED</image:title>
      <image:caption>LED colors were tested at different color temperatures to ensure clarity of messages</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/1665867123271-BQQKMDXWL5CXBJ3AZ6FE/OBWorkshop.png</image:loc>
      <image:title>ZEBRA ZSB PRINTER</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/1665867122868-F3TTL1FF5EXS67ICS8S6/OBview.png</image:loc>
      <image:title>ZEBRA ZSB PRINTER</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/1665867616866-V8SJF1A673CUEMX0V1LQ/OBpamf.jpg</image:loc>
      <image:title>ZEBRA ZSB PRINTER</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/1665937468821-MO4X1FKSIQCU4IP5MX1V/RationalEmo.png</image:loc>
      <image:title>ZEBRA ZSB PRINTER - Make it stand out</image:title>
      <image:caption>Categories my research findings were placed into to help define the distinct nature of the different personas</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/1665938658372-4ZGOX88XIBKPS3381NLI/mapset_Page_6.png</image:loc>
      <image:title>ZEBRA ZSB PRINTER - Make it stand out</image:title>
      <image:caption>Day to day usage 3 of 3</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/1667316469436-4JILM9MAND5244FFMFH3/Processing.gif</image:loc>
      <image:title>ZEBRA ZSB PRINTER - Make it stand out</image:title>
      <image:caption>Processing, updating -please wait</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/1665865825381-CB37O90DZYR52GV4DM2Y/craft.png</image:loc>
      <image:title>ZEBRA ZSB PRINTER</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/1665866645067-BR0EOTDCI5CJ71QWM18J/tori2.png</image:loc>
      <image:title>ZEBRA ZSB PRINTER</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/1665866660621-AASEKQYNN9D4DA2OQHP5/MrHat.png</image:loc>
      <image:title>ZEBRA ZSB PRINTER</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/1665866676538-GUHXYGVUKAVZTDG1E7E0/pop.png</image:loc>
      <image:title>ZEBRA ZSB PRINTER</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/1665939021900-7BOPXWL8EF2MB6UAO0FE/mapset_Page_2.png</image:loc>
      <image:title>ZEBRA ZSB PRINTER - Make it stand out</image:title>
      <image:caption>Pre-sale purchase</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/1665952784037-9P0MC193P26F9R0YOXVR/process.png</image:loc>
      <image:title>ZEBRA ZSB PRINTER</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/1665861821053-MOZ0ECY86BXNH8NKS42U/JM%2BSMB_Timeline.jpg</image:loc>
      <image:title>ZEBRA ZSB PRINTER - Make it stand out</image:title>
      <image:caption>Customer journey map | template I created to build out the product and service for our new printer.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/1665934096150-X27SPDDE9PTS8Y4HF1Y3/VUIOrderlabels.png</image:loc>
      <image:title>ZEBRA ZSB PRINTER - Make it stand out</image:title>
      <image:caption>Conversation flow for ordering a new label cartridge.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/1665938051891-PQ0NVMKI30S6SRXKGCI9/mapset_Page_4.png</image:loc>
      <image:title>ZEBRA ZSB PRINTER - Make it stand out</image:title>
      <image:caption>Day to day usage 1 of 3</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/1667316592499-O1T68UGWWAUJUD7F3ORD/Error-1.gif</image:loc>
      <image:title>ZEBRA ZSB PRINTER - Make it stand out</image:title>
      <image:caption>Warning! - need your assistance to proceed</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/1666237548520-738HQZVIEFAVK6Q7PCEH/RedDot.png</image:loc>
      <image:title>ZEBRA ZSB PRINTER - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/1665938570545-2ORTVFGJUJ8KL3EJNQ2H/mapset_Page_5.png</image:loc>
      <image:title>ZEBRA ZSB PRINTER - Make it stand out</image:title>
      <image:caption>Day to day usage 2 of 3</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/1666237530009-PNJ7GD73OIC694C4HYNP/GoodD.png</image:loc>
      <image:title>ZEBRA ZSB PRINTER - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/1665870679383-NQX4RPJ8JYSB0CDT2MMI/NY+workshop.jpg</image:loc>
      <image:title>ZEBRA ZSB PRINTER - Understanding the Eco-system</image:title>
      <image:caption>I facilitated a workshop with the core Product team around identifying guiding principles to inspire the design of our product/service experience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/1665063168440-OEU93ZQSXB7OBA3AC1SL/PosterSet.png</image:loc>
      <image:title>ZEBRA ZSB PRINTER</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/1665938783512-STGSFQ4H1Z1ACQXPD1X3/mapset_Page_8.png</image:loc>
      <image:title>ZEBRA ZSB PRINTER - Make it stand out</image:title>
      <image:caption>Help</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/1665862182321-IHODHNUH5E8QXW4RMZYL/teamBreakDownMap.png</image:loc>
      <image:title>ZEBRA ZSB PRINTER - Make it stand out</image:title>
      <image:caption>Whiteboard | Mapping out which teams will be responsible for supporting the different steps along the customer journey.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/1665938713037-ZVAJ0A6ZFLKA7WW2OSLL/mapset_Page_7.png</image:loc>
      <image:title>ZEBRA ZSB PRINTER - Make it stand out</image:title>
      <image:caption>Cartridge and additional printer purchase</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/1665942284455-IPUO5QBG54OVJN38HEEF/SMBhero.png</image:loc>
      <image:title>ZEBRA ZSB PRINTER</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.rguinee.com/healthcare</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-12-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/519c17ec-7b80-4ec6-a5ad-692b655737a9/Artboard+1.png</image:loc>
      <image:title>Healthcare - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/1667412210485-6QNIFWKSTNEKMDDGYSZ3/Patient+JM+childbirth.jpg</image:loc>
      <image:title>Healthcare - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/2a1652e5-a662-4662-9c3d-14e5d81336bd/Patient+JM+%282%29.jpg</image:loc>
      <image:title>Healthcare - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/fe222dfd-ac47-46b4-95fb-dd889ed287fc/N1.png</image:loc>
      <image:title>Healthcare - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/1675898660257-UHEP3GNHFDFJOQR5CQWL/Slide2.jpg</image:loc>
      <image:title>Healthcare</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/1675898615826-8GBK9FSFXSN12ZXIARW5/Slide3.png</image:loc>
      <image:title>Healthcare</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/1675898617489-LWCY8R3JCHR0WHO4ZDBR/Slide4.png</image:loc>
      <image:title>Healthcare</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/1675898617513-1S00FBKN0DR11CQMLM3G/Slide5.png</image:loc>
      <image:title>Healthcare</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/1675898943024-5TZV51QVX2LBRC6F9C1U/Slide7.png</image:loc>
      <image:title>Healthcare</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/1675898963446-2EJUJJE0RQSYCWTBSLD3/Slide6.png</image:loc>
      <image:title>Healthcare</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/d930da22-c489-4770-be2d-c8c8a8122d7b/Patient+JM+Emergency.png</image:loc>
      <image:title>Healthcare - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/1666190797679-WJYZA2RSJX1JEP7IYJZS/HHeader.png</image:loc>
      <image:title>Healthcare</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.rguinee.com/accessibility</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/e96fc06d-ba95-4b3d-93f7-725eacbb9a5c/button+veriants.png</image:loc>
      <image:title>Accessibility - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/235b529d-8280-419e-9d10-571acc9029ce/ada-website.png</image:loc>
      <image:title>Accessibility - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/40cec5ac-0cb3-40cb-8cb7-705c5ef392bc/color1.jpg</image:loc>
      <image:title>Accessibility - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/f7a1e50c-a284-45de-9922-01266c027baf/CPAC.png</image:loc>
      <image:title>Accessibility - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/49651179-1f5e-434c-a9fb-25b9db3956c6/MDNAColor.jpg</image:loc>
      <image:title>Accessibility - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/1667412493799-JUERI5BZZ5SJOLG3HU6G/Screen+Shot+2022-11-01+at+10.22.36+PM.png</image:loc>
      <image:title>Accessibility - Make it stand out</image:title>
      <image:caption>Excel screenshot of framework</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/7d654a58-004e-4657-8791-4f6f33f06dbb/Button+sheet+UX+Primary+colors+components+WCAG+Accessibility+Usability.jpg</image:loc>
      <image:title>Accessibility - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/1667426404080-8MGVT1TO5TOQGJGAH4UK/ExampleKeyboard+flow.png</image:loc>
      <image:title>Accessibility - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/b2bf4042-ebf6-423f-a688-7d36fac0574e/spectrum.jpg</image:loc>
      <image:title>Accessibility - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/1ca6df7d-fdbd-4464-a4ce-ebd8bc111645/graph.png</image:loc>
      <image:title>Accessibility - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/e0256e72-98ba-46ff-9a00-e1b7b407e502/buttons+1.png</image:loc>
      <image:title>Accessibility - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/c27b6e38-fff3-469f-8cf0-d52624e4a6dd/buttonsd+spec.jpg</image:loc>
      <image:title>Accessibility - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/ad8a19f5-54a8-4e0b-af18-65bd753ebe8c/1-681953a86403b_istockphot__Balanced.jpg</image:loc>
      <image:title>Accessibility</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.rguinee.com/gm-envolve</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-12-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/bda4a2fc-99fb-4f4f-834c-5b37aa6859d0/EL+Sys+map+TCO.png</image:loc>
      <image:title>GM Envolve understanding the customer journey - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/476ed0ba-66df-472b-9003-1cc805372b3c/Fleet+Manager+Electrification+Journey.png</image:loc>
      <image:title>GM Envolve understanding the customer journey - Make it stand out</image:title>
      <image:caption>Fleet, managers, journey | The fleet manager plays one of the largest roles in the company story, overseeing the acquisition of new vehicles, managing the existing fleet, and coordinating with the service manager, sustainability manager, and facilities manager.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/6a64f698-dee6-4e28-a39f-6c4b39535491/Landscape.png</image:loc>
      <image:title>GM Envolve understanding the customer journey - Make it stand out</image:title>
      <image:caption>Customer Relationship Landscape | as we were collected our research, I started to map the relationship between customer types and GM involved business units we heard they had talked to in the past.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/51c6e942-ea02-49da-8d60-096510837d6d/Service.png</image:loc>
      <image:title>GM Envolve understanding the customer journey - Make it stand out</image:title>
      <image:caption>Service managers, journey | The Service manager appears only at certain times in our story: in the beginning, when we are trying to understand how electric vehicles will impact the fleet service center, and then again during the valuation phase and during a pilot.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/7037f78d-30cf-4995-b36f-483685a2088b/Summery.png</image:loc>
      <image:title>GM Envolve understanding the customer journey - Make it stand out</image:title>
      <image:caption>Electrification journey summary | the summary page set at the highest level to introduce the different characters, and how they worked together throughout the story.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/9cad5df3-0391-4f2a-901e-fe71922130d8/FM%2BE.png</image:loc>
      <image:title>GM Envolve understanding the customer journey - Make it stand out</image:title>
      <image:caption>Facilities manager/Infrastructure journey | When a facility needs to support EVs, the manager, and engineer need to assess what impacts, if any, EVs will have on that facility and come up with solutions to support the new fleet, whether it's working with the service manager to support the needs of repairing EVs or reviewing the electrical grid to make sure everything can be supported.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/1703801032567-V1BAF48I9JLTQEO9P3N4/20230829_151125.jpg</image:loc>
      <image:title>GM Envolve understanding the customer journey</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/1703801305312-ZAUW1PKNDMV8HCNMLPWW/20230829_152225.jpg</image:loc>
      <image:title>GM Envolve understanding the customer journey</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/1703801199340-024N1914MTKH8BCB4WDK/20230829_151329.jpg</image:loc>
      <image:title>GM Envolve understanding the customer journey</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/1703800777654-2U48WDU9NT0P1C1HEOV5/20230831_152413.jpg</image:loc>
      <image:title>GM Envolve understanding the customer journey</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/1703800830829-O0ZAUKMWPCHKVONIM9OW/20230831_152547.jpg</image:loc>
      <image:title>GM Envolve understanding the customer journey</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/1703800920859-27OG8TY7C5VMX4ZKLQ3B/20230831_152752.jpg</image:loc>
      <image:title>GM Envolve understanding the customer journey</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/1703800975604-Q9GIXO8OL8CT664PBXNX/20230831_152926.jpg</image:loc>
      <image:title>GM Envolve understanding the customer journey</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/1703801704324-79LDEXJIBBJ5MOW9IY2Q/20230829_152118.jpg</image:loc>
      <image:title>GM Envolve understanding the customer journey</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/9a8a8bee-7918-4301-a5c6-1d2478d61590/Future+Opertunities.png</image:loc>
      <image:title>GM Envolve understanding the customer journey - Make it stand out</image:title>
      <image:caption>Electrification, aspirational journey for Discover/Assess/Acquire | Mapping the top 5 opportunity areas on the discover/assess/acquire timeline, along with the primary beneficiaries of these products and services and how each aligns with our guiding principles.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/6c4281a9-6477-4b65-8069-21ca18510cac/Sustainability+Manager+Electrification+Journey.png</image:loc>
      <image:title>GM Envolve understanding the customer journey - Make it stand out</image:title>
      <image:caption>Sustainability managers, journey | The sustainability manager is a relatively new role within companies, but they play an essential part in our overall story. They help the company reach its sustainability goals, whether electrifying the fleet or other sustainability initiatives around the company.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/1703957969744-934ATBJ7ZIXZG0VCX1J1/futureroads.jpg</image:loc>
      <image:title>GM Envolve understanding the customer journey</image:title>
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  </url>
  <url>
    <loc>https://www.rguinee.com/zsb-ux</loc>
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    <priority>0.75</priority>
    <lastmod>2024-11-23</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/f27420f0-f2d3-4041-8deb-116fb9d70ad2/ZSB+Dashboard.png</image:loc>
      <image:title>ZSB UX - Make it stand out</image:title>
      <image:caption>Overview page- Select a printer (if you have more than one) and where you can see your most recent templates used.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/ead66721-4851-4c23-b906-c7512cfc1add/Tut+page.png</image:loc>
      <image:title>ZSB UX - Make it stand out</image:title>
      <image:caption>Tutorials - People can access tutorial videos on different subjects or weed articles, depending on how they prefer to learn about the functionality of their printer.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/4e93c0c8-656c-4224-9b2f-f0ae7304a5fd/Templates+lib.png</image:loc>
      <image:title>ZSB UX - Make it stand out</image:title>
      <image:caption>Template library- where people can search templates by kind to select an appropriate label</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/1731610346929-0HXQEJGVDZJCTFV7F6XJ/overview_duplicate-template_03.25.jpg</image:loc>
      <image:title>ZSB UX - overview_duplicate-template_03.25.jpg</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/1731610347690-AGT2BDJ15ZY7NWNVAI19/overview_duplicate-template_modal.jpg</image:loc>
      <image:title>ZSB UX - overview_duplicate-template_modal.jpg</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/1731610346922-DUN1253DJICDXPY551ZC/overview_duplicate-template_confrimed.jpg</image:loc>
      <image:title>ZSB UX - overview_duplicate-template_confrimed.jpg</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/32f60743-ed3a-4a23-8579-6f3c2de52f0f/mobile+tray.png</image:loc>
      <image:title>ZSB UX - menu open</image:title>
      <image:caption>The hamburger menu opens to reveal navigation within the mobile application. This allows customers to access the same functionality available on the portal while keeping the main working area clear when not in use.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/6258e926-b774-4bc3-b2ea-38aae1d22025/ZSB+Dashboard+workspace.png</image:loc>
      <image:title>ZSB UX - Make it stand out</image:title>
      <image:caption>Workspaces- A customer may create additional workspaces that they can then switch between.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/652c6aad-5ba7-4246-a40b-9e42274b6f15/Setup+flow.png</image:loc>
      <image:title>ZSB UX - Make it stand out</image:title>
      <image:caption>Printer Setup - flow scenarios for first time out of the box and mobile setup.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/a2fa3e9c-2cde-492f-a40c-a17b3d2cc52c/mobile+over+view.png</image:loc>
      <image:title>ZSB UX - Main screen</image:title>
      <image:caption>Mobile version of the overview page allowing users to connect to a printer, access recent templates for printing, and order more cartridges if needed.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/0fc8c9a8-d68d-44fe-8460-70772ab9610b/Print+lable.png</image:loc>
      <image:title>ZSB UX - Make it stand out</image:title>
      <image:caption>Printer dialogue screen - example of printing 10 shipping labels, pulling from an Excel sheet for the different names and addresses.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/556df7aae4b0d3af17644ebf/1731613656071-3BMFS90MPVQWCKJB5D5J/ZSB+UX+hero.png</image:loc>
      <image:title>ZSB UX - ZSB UX hero.png</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.rguinee.com/testimonials-five</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-09</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5016d42984ae3ecc9e018d91/1367258704177-SMDMM0KB99AZ9RHAVZHC/2034160967_01a6f7d5fa_o.jpg</image:loc>
      <image:title>Testimonials</image:title>
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  </url>
  <url>
    <loc>https://www.rguinee.com/read-me-five</loc>
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    <priority>0.75</priority>
    <lastmod>2025-05-09</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5016d42984ae3ecc9e018d91/1376581849029-XMY0369BNE3M724R2LNA/51b7353be4b049e6ffb2caaf.png</image:loc>
      <image:title>Read Me</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5016d42984ae3ecc9e018d91/1378827958933-4PFZPMQ2B5002HIZNKCA/BeeHive+%2820130910%29.jpg</image:loc>
      <image:title>Read Me</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5016d42984ae3ecc9e018d91/1376581850041-71T9N2T854LTY451D3G4/51b75f4be4b0b1ab92015ea0.png</image:loc>
      <image:title>Read Me</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5016d42984ae3ecc9e018d91/1376686207692-LRO3OMT4KGTOS9Q8WIRN/gBO0wXUBOBY-QkPZm8Lvg-I-ifill_2048.jpg</image:loc>
      <image:title>Read Me</image:title>
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  <url>
    <loc>https://www.rguinee.com/charter-packages-five</loc>
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    <lastmod>2025-05-09</lastmod>
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      <image:title>Charter Packages</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.rguinee.com/charter-packages-five/twin-cabin-one-week-ahw98</loc>
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    <priority>0.5</priority>
    <lastmod>2013-04-29</lastmod>
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      <image:title>Charter Packages - Twin Cabin, One Week</image:title>
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  </url>
  <url>
    <loc>https://www.rguinee.com/charter-packages-five/master-cabin-one-week-ptsnl</loc>
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    <lastmod>2013-04-29</lastmod>
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      <image:title>Charter Packages - Master Cabin, One Week</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5016d42984ae3ecc9e018d91/1367257905877-M5ILV8Q37N0V3G0SM6YN/TILLY+MINT+-++Master+Cabin.jpg</image:loc>
      <image:title>Charter Packages - Master Cabin, One Week</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5016d42984ae3ecc9e018d91/1367257910881-TDB1O46S6R0RMGQBSP6B/67_expanded_gallery10.jpg</image:loc>
      <image:title>Charter Packages - Master Cabin, One Week</image:title>
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  <url>
    <loc>https://www.rguinee.com/charter-packages-five/scuba-add-on-per-week-wx9wy</loc>
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    <lastmod>2013-04-29</lastmod>
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      <image:title>Charter Packages - Scuba Add-On (per week)</image:title>
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  </url>
  <url>
    <loc>https://www.rguinee.com/charter-packages-five/full-charter-two-weeks-6d7ja</loc>
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    <lastmod>2013-04-29</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5016d42984ae3ecc9e018d91/1367257793813-3N2DYBJI22P17OA1JR41/Screen+Shot+2013-04-26+at+3.42.45+PM.png</image:loc>
      <image:title>Charter Packages - Full Charter, Two Weeks</image:title>
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  </url>
  <url>
    <loc>https://www.rguinee.com/charter-packages-five/full-charter-one-week-fwtmg</loc>
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    <lastmod>2013-04-29</lastmod>
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      <image:title>Charter Packages - Full Charter, One Week</image:title>
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