It's within the overlap of forces that you can see opportunities for right-time experiences that have the potential to change the way people live and work, it is in these areas that innovation gets its start.
Design artifacts that help us walk in someone else's shoes
Part of our job as UX professionals I feel, is to help others quickly and clearly get a better understanding for our intended customer. There are times when our standard set of deliverables doesn't sufficiently tell the story that need to be told to get the main point across. The example below shows us that Anita's day has her jumping from one task to another and at some points trying to do two things at once.
Below are just some of the tools that I use to help the team understand how the people we are building products and services for are different from each other, and ourselves.
Prototype this vs that
The goal of any prototype is to help you evaluate an idea, but identifying which idea or ideas to start with can be hard. So, having a coherent framework around what minimum components you need vs. concepts you want to test help you prioritize and start to prototype an idea quickly.
Where do we go from here?
Share what you have learned and start to refine your ideas, keep what worked well for the people you'r trying to reach, and toss what didn't. Building prototypes gives you something tangible that you can then put right back into the hands of the people you are building a solution for. That way you'll have some good feedback and a better understanding of what will be of the most value to your audience as you move into implementation.